Land of Green Ginger

Customer	Katy Fuller	

			

	PID	

  	Detailed project description (200–400 words)	In 2017 the eyes of the world will be on Hull as it becomes UK City of Culture. One of the landmark projects in our artistic programme, “Land of Green Ginger”, will take art into the neighbourhoods where people live, across the city of Hull, turning them into places of wonder, delight, magic and possibility. The work will take place in public spaces, residential streets, parks and shopping centres and will create talking points which the people of Hull can stumble across and discover as part of their everyday lives. The significance of this project within our programme, and level of resource attached to it as a whole, is a deliberate statement about our commitment to engaging the widest possible audience of local residents with the highest quality artistic experiences. 

We are now engaging with several artists and arts organisations to form the creative team for “Land of Green Ginger”. Artists will develop their own individual and distinct proposals within the creative and practical framework of the project and will also be asked to work collaboratively as a cohort to create connections between the projects and coherence to the whole programme of work.	
 	Event Synopsis (c3 sentences of headline info, replaced by official copy)	...	
 	Project Plan	Complete	
 	RAMS	N/A	
 	Event Operational Safety Plan	N/A	
 	Budget	Complete	
 	Marketing & Comms Plan	Pending	
 	Greenlit?	Y	
 	Milestones	Y	
 	Change log	Greenlit at Board on 19 Jan 2016	
 	Last updated	02/09/16	
 Dates	Project start date	25/02/2016	
 	Project Live date	31/08/2016	
 	End of Live date	28/02/2018	
 	End of evaluation date	31/03/2018	
 Categories	Project Type	1: Hull 2017 Curated Programme	
 	Strand	Land of Green Ginger	
 	Season	1234: Thru-2017	
 	Primary art form	n/a	
 	Secondary art form	n/a	
 	Tertiary art form	n/a	
 	Digital Requirements	High	
 	Part of University VIK programme?	N	
 	Strategic partner?	N/A	
 Finance	Total project budget	£1,330,000.00	
 	Hull 2017 contribution	£1,330,000.00	
 	Income factored in		
 	Analysis/project code(s)	I001, I002, I003	
 	ACE - A4E	Y	
 	ACE - Strategic Touring Fund	N	
 	ACE - HM Treasury for Turner	N	
 	Big Lottery Fund	N	
 	Ellerman Foundation	N	
 	Esmee Fairburn Foundation	N	
 	Garfield Weston Foundation	N	
 	Heritage Lottery Fund	N	
 	H&ER Charitable Trust	N	
 	Hull CCG	Y	
 	Spirit of 2012	Y	
 	University of Hull	N	
 	Are there any specific funder requirements for delivery?	...	
 People	Project Lead	Katy Fuller	
 	Producer	AsYet NotSelected	
 	Assistant Producer	Elizabeth Bergeron	
 	Production Manager	AsYet NotSelected	
 	Creatives & key people (temporary field)	Liam Rich covering as Producer in 2016
Louise Yates, additional Producer 
TG Events covering in 2016 to be taken over by Gareth Hughes 
Simon Sharkey, artistic adviser 	
 Objectives	Target # audience	100000	
 	Forecast/actual # audience		
 	Hull residents	Y	
 	Regional	N	
 	National	N	
 	International	N	
 	Children (<16)	Y	
 	Young people (16-25)	Y	
 	Families	Y	
 	Older people (60+)	Y	
 	Self-identify as disabled	Y	
 	BME	Y	
 	NEET	N	
 	Objective 1	Use arts and cultural activity to animate and transform the neighbourhoods where people live  and to increase the sense of pride people have in their area	
 	Met? 1	N	
 	Objective 2	Engage people in inclusive community activity to feel more connected to others	
 	Met? 2	N	
 	Objective 3	Encourage people to travel across the city to see and take part in activity elsewhere	
 	Met? 3	N	
 	Objective 4	Increase people's sense of personal wellbeing through participation	
 	Met? 4	N	
 	Objective 5	Pilot a new collaborative model for commissioning linked creative activity across a whole city and a period of 18 months	
 	Met? 5	N	
 	# temporary jobs created (target) [employed by H2017, >=12m]	2	
 	# temporary jobs created (forecast/actual)		
 	# freelance contracts created (target) [self-employed, engaged directly]	10	
 	# freelance contracts created (forecast/actual)		
 	# participation opportunities (forecast/actual)		
 	...of which for school age (forecast/actual)		
 	# commissions (target)	20	
 	# commissions (forecast/actual)		
 Performance, Residency & Legacy	Performance: Summary of events, including dates, times, venues, ticketing strategy (free/paid, (un)ticketed), age guidelines (free text OR UKFC categories) etc.	August/September  2016 - 7 x artistic interventions in 7 different neighbourhoods across the city. Throughout 2017, at least 7 further interventions/projects in neighbourhoods and a small number of citywide interventions. 2018 - publication distributed. All sub-projects to be developed as part of the process. Currently the intention is that projects will be free at the point of access.	
 	Residency: What opps will be created for our education programme? How will the project build new audiences through engagement? Note #s, types & duration of participation opps.	The whole project is predicated on creative residencies in the residential neighbourhoods of the city. By taking work directly to people's area, placing it in the public realm or easily accessible spaces and offering a range of opportunities to interact and be part of the process we anticipate building audiences for this project and the wider programme. Across the cohort of artists and range of projects there will be a selection which will work directly with the education programme.	
 	Legacy: What is built into the core project that will ensure legacy?	Health and wellbeing outcomes
Building new audiences
Connecting individuals and communities across the city	
 Project Management	What is the model for delivering this project? eg we will employ a creative team, we will outsource to an agency, we are contributing funding but no other resource…	This is a Hull 2017 project, conceived, produced and delivered by the team with additional freelance capacity. Artists and the wider creative team will be identified, commissioned and contracted directly by Hull 2017.	
 	How will delivery partners be identified and procured? Refer to the procurement flowchart and note below the agreed process (A–G) for each contract.	Artists will be identified through their response to a brief. The process is exempt from procurement process because the decision will be a curatorial act.	
 	Who are the delivery partners? (Contact & organisation name, contract status for each)	See contact sheet. 	
 	Volunteer management: What is your expectation of volunteer requirements? (Numbers, roles, responsibilities, duration / period required)	Modest requirements August/September 2016. Requirements for 2017 interventions will be clarified as the project proposals are developed in Autumn 2016.