PID
Substance

Contact Details	
Sam Hunt		

PID	

 	Project description (200–400 words) for use in marketing materials, on webpages etc. Note that this may be edited.	Substance is a festival of place. A bespoke celebration and exploration of the The North - the people and stories, music, arts and culture, urbanism and architecture. Substance aims to own the conversation about where, what and how the cultural Northern Powerhouse exists. How we might define it; should we try and define it. How it has changed our cities and landscape. How it has regenerated our cities and changed national and international perceptions of them. The impact it has on everything from the economy to civic pride. How it has changed, how we might change it. The main Substance Festival weekend will be the final event of Hull 2017 at Hull City Hall, which will have a full programme across the three days of the weekend. Partner venues across Hull will also present events, debates, lectures, live music, performances, pop up theatre, installations, screenings and after parties, including a couple of headline events with major artists. Events at Substance Hub will be free, but some of the stand alone headline events will be ticketed. Starting in September 2016, Substance will start the debate with a diverse, year long series of satellite talks, screenings, installations, street art, exhibitions, podcasts and live performance. These will engage artists and audiences in Hull and across the North, with pop up events, installations, publications and publications, from stand alone publications to billboards, from Liverpool to Hull. Substance aims to put culture at the heart of any northern powerhouse debate and be a hub around which the conversation takes place.	
	Project Plan	Complete	
	RAMS	Pending	
	Event Operational Safety Plan	Pending	
	Budget	Pending	
	Marketing & Comms Plan	Pending	
	Greenlit?	N	
	Milestones	N	
	Change log	PID started.
26 May: Updated the PID after steering group meeting. 	
	Last updated	Thursday, 26 May 2016	
Dates	Project start date	Sunday, 1 May 2016	
	Project Live date	Monday, 5 September 2016	
	End of Live date	Monday, 11 December 2017	
Categories	Project Type	Hull 2017 Commission	
	Season	Tell the World	
	Primary art form	Music	
	Secondary art form	Literature	
	Tertiary art form	Film	
	Digital Requirements	High	
	Part of University VIK programme?	N	
	Strategic partner?	N/A	
Finance	Total project budget	£125,000.00	
	Hull 2017 contribution	£125,000.00	
	Analysis/project code(s)	C350	
	ACE - A4E	N	
	ACE - Strategic Touring Fund	N	
	ACE - HM Treasury for Turner	N	
	Big Lottery Fund	N	
	Ellerman Foundation	N	
	Esmee Fairburn Foundation	N	
	Garfield Weston Foundation	N	
	Heritage Lottery Fund	N	
	H&ER Charitable Trust	N	
	Hull CCG	N	
	Spirit of 2012	Y	
	University of Hull	Y	
	Are there any specific funder requirements for delivery?	University of Hull sit on the steering group. Along with British Council and RIBA.	
People	Project Lead	Mr Luke Bainbridge (Ref: 144)	
	Producer	Sam Hunt (Ref: 20)	
	Assistant Producer	Martin Atkinson (Ref: 37)	
Objectives	Target # audience	5000	
	Hull residents	Y	
	Regional	Y	
	National	Y	
	International	N	
	Children (<16)	N	
	Young people (16-25)	Y	
	Families	N	
	Older people (60+)	N	
	Self-identify as disabled	N	
	BME	N	
	NEET	N	
	Objective	To reframe the discussion about the northern powerhouse, with culture at it's heart.	
	Met?	No	
	Objective	To engage artists and audiences in Hull and across the north in this conversation.	
	Met?	No	
	Objective	To evaluate the success of the City of Culture 2017 in the December weekend.	
	Met?	No	
	Met?	No	
	Met?	No	
Performance, Residency & Legacy	Performance: Summary of events, including dates, times, venues, ticketing strategy (free/paid, (un)ticketed), age guidelines (free text OR UKFC categories) etc.	Substance will take place initially in Hull in October 2016 before landing in different towns and cities across the north, working with venues, cultural organisations and artists to provoke different conversation around the Northern Power House and Culture's place within it. The other locations are yet to be confirmed but it will most likely involve Liverpool, Manchester and Newcastle. Alongside this articles will be placed in the press prior to the launch on September 22 and throughout the year, possibly before every satellite event. These articles will be written by leading thinkers and writers around the discussion of the northern powerhouse - it will be Hull's opportunity to lead the debate and discourse around this subject in the north.

As well as this a publication in the form of a book will be created, produced and distributed with lots of commentary, articles and voices that are related to the north.

The final weekend event in December will aim to measure the successes of such a thing as the city of culture for Hull, as well as keeping culture central to the discussions around the northern powerhouse. As with the satellite events it will involve performances of music, poetry, theatre, debate and more with separate events happening presented by external promoters but in relation to the weekend's discussion. The main weekend will take place in City Hall.

This event will be paid ticketed.	
	Residency: What opps will be created for our education programme? How will the project build new audiences through engagement? Note #s, types & duration of participation opps.	We're hoping to bring some of the voices engaging in the weekend and satellite events to colleges and other organisations who engage a younger people, to try and get them engaged around the issue of the northern powerhouse, relating it to their future and culture's places within that. A certain allocation of tickets will be made available for the December weekend to these people to make sure they are able to experience, with everyone else, the discussion and the performance.	
	Legacy: What is built into the core project that will ensure legacy?	Substance does aim to continue beyond 2017. It has just started to engage with Institute of Public Policy Research to try and find ways of including the measure of culture against a regions prosperity, rather than simply using the regular models of economic data. 

Linking up with city's like Liverpool who look to evaluate the effect of their capital of culture and city's like Manchester where cultural investment has increased year on year, Substance does want to define further culture's impact on those cities and communities. 

Working with a steering group that includes University of Hull, RIBA, British Council (with other contributors), Robin Kemp (Liverpool) there is a hope that conclusions will be almost tangible. Something that the Northern Powerhouse discussion of future years can use as a resource to facilitate discussions around policy making and community enhancing projects.	
Project Management	What is the model for delivering this project? eg we will employ a creative team, we will outsource to an agency, we are contributing funding but no other resource…	The project will be devolved to Substance Ltd & Luke Bainbridge and his team to deliver throughout in consultation with the 2017 team.	
	How will delivery partners be identified and procured? Refer to the procurement flowchart and note below the agreed process (A–G) for each contract.	This will be done by Substance Ltd.	
	Who are the delivery partners? (Contact & organisation name, contract status for each)	Luke Bainbridge: lukebainbridge@me.com Substance Director.	
	Volunteer management: What is your expectation of volunteer requirements? (Numbers, roles, responsibilities, duration / period required)	October 2016: 15 volunteers.
December 2017 weekend (9 & 10 December): 25 volunteers. Both days.	

Thursday, 19 May 2016 
(00:00 - 00:00)	Timeline (Steering Group Meeting in Hull.)
Delegates : 0 Capacity: 0	*Timeline

Friday, 27 May 2016 
(00:00 - 00:00)	Timeline (Receive a detailed project budget)
Delegates : 0 Capacity: 0	*Timeline

Thursday, 14 July 2016 
(00:00 - 00:00)	Timeline (Commission initial articles in reference to the north and confirm project outline.)
Delegates : 0 Capacity: 0	*Timeline

Thursday, 14 July 2016 
(00:00 - 00:00)	Timeline (Confirm Content Outline: with rough idea of content over weekend.)
Delegates : 0 Capacity: 0	*Timeline

Monday, 18 July 2016 
(00:00 - 00:00)	Timeline (Lead image and copy created)
Delegates : 0 Capacity: 0	*Timeline

Monday, 18 July 2016 
(00:00 - 00:00)	Timeline (Full contract with timeline and budget attached)
Delegates : 0 Capacity: 0	*Timeline

Sunday, 31 July 2016 
(00:00 - 00:00)	Timeline (Pencil peripheral venues for December weekend)
Delegates : 0 Capacity: 0	*Timeline

Monday, 1 August 2016 
(00:00 - 00:00)	Timeline (Begin build of Discover section of 2017 website for Substance)
Delegates : 0 Capacity: 0	*Timeline

Monday, 1 August 2016 
(00:00 - 00:00)	Timeline (First payment released to Substance. After contract signed and agreed.)
Delegates : 0 Capacity: 0	*Timeline

Monday, 1 August 2016 
(00:00 - 00:00)	Timeline (Have all marketing material ready for first article.)
Delegates : 0 Capacity: 0	*Timeline

Thursday, 1 September 2016 
(00:00 - 00:00)	Timeline (Luke start contract contributors of online editorial, print editorial and editorial for other publications)
Delegates : 0 Capacity: 0	*Timeline

Monday, 5 September 2016 
(00:00 - 00:00)	Timeline (Revisit budget after contracting content and curating events pre-2017 December weekend)
Delegates : 0 Capacity: 0	*Timeline

Saturday, 1 October 2016 
(00:00 - 00:00)	Event (Pre Activation Event: Hull)
Delegates : 0 Capacity: 0	Hull City Centre (HCC)

Saturday, 21 January 2017 
(00:00 - 00:00)	Event (Pre Activation Event: Liverpool)
Delegates : 0 Capacity: 0	*FYI

Saturday, 1 April 2017 
(00:00 - 00:00)	Timeline (Contract all performers for the December weekend.)
Delegates : 0 Capacity: 0	*Timeline

Saturday, 1 April 2017 
(00:00 - 00:00)	Timeline (Have all marketing material ready for full programme announcement)
Delegates : 0 Capacity: 0	*Timeline

Saturday, 22 April 2017 
(00:00 - 00:00)	Event (Pre Activation Event: Manchester)
Delegates : 0 Capacity: 0	*FYI

Friday, 30 June 2017 
(00:00 - 00:00)	Timeline (Release booklet with articles by artists working in the north.)
Delegates : 0 Capacity: 0	*Timeline

Saturday, 22 July 2017 
(00:00 - 00:00)	Event (Pre Activation Event: Leeds)
Delegates : 0 Capacity: 0	*FYI

Saturday, 2 September 2017 
(00:00 - 00:00)	Event (Pre Activation Event: Newcastle)
Delegates : 0 Capacity: 0	*FYI

Saturday, 9 December 2017 
(00:00 - 00:00)	Timeline (Substance Festival Weekend: Hull (See Substance Festival Weekend arrangement for event detail))
Delegates : 0 Capacity: 0	*Timeline

Sunday, 10 December 2017 
(00:00 - 00:00)	Timeline (Substance Festival Weekend: Hull (See Substance Festival Weekend arrangement for event detail))
Delegates : 0 Capacity: 0	*Timeline